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Southern Bluefin Tuna a hot item

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Southern bluefin tuna from this fishing season are already starting to catch the eyes of both local and international buyers.

Trial selling of this year's catch has begun, with praise already being heard about the high quality produce coming out of local Port Lincoln farms.

Australian Southern Bluefin Tuna Industry Association chief executive officer Brian Jeffriess said continuous improvements of farming systems are the reason behind the top produce.

"As a result, more Australian tuna has been requested to be sent fresh by air freight to Japan for the annual golden week holidays," he said.

Japan's 'golden week' is the country's third busiest holiday period of the year behind Obon week and the New Year, but because of the recent earthquake and tsunami that hit in early March, suppliers are finding it hard to supply for demand.

"Japan is still in a state of mourning over the tragic loss of life in the earthquake and tsunami, and demand is still restrained," Mr Jeffriess said.

"The loss of life in the 2011 events was so great that it will take Japan a longer time to recover to normal life.

"This effect is on top of the reality of uncertainty over power supplies and other requirements for normal holding of fresh and frozen food."

Despite this, Mr Jeffriess said the Australian industry was well-placed because of the assurance of supply of tuna, and the flexibility to supply fresh or frozen produce over the next six months.

"You can see the benefits of all this when restaurants in Japan are still promoting Australian ranched tuna in difficult times in Japan," he said.

"Many Japanese, and other countries, are now trying Australian ranched tuna for the first time.

"The challenge is how to convert these opportunities into long-term preference for the Australian product."

The test for the industry now is to invest in the long term viability of tuna, which Mr Jeffriess said will be difficult if the government keeps "changing the ground rules".

"In the case of South Australia, the management of the aquaculture process by the Primary Industries Department and other departments is consistent and open, (with) all providing more confidence to invest."

"At the commonwealth government and international tuna management levels, the 2009 secret decision to reduce the Australian quota, and increase New Zealand's quota, without any notice has created a level of uncertainty about the integrity of decision-making which will take a long time to fade away.

"Progress is being made on the issue at the departmental level, but the situation will only become clearer at the final international negotiations in October."

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